Pay per lead
Exclusive leads, straight into your CRM.
Opted-in, qualified on criteria you set, and delivered in real time to you and only you.
Who it's for
A fit if…
- ✓You already have intake, setters or a sales team that works leads fast.
- ✓You want control of the conversation from the first call.
- ✓You're tired of paying for leads that four other companies also bought.
Exclusive delivery.
Every lead goes to one business. It's never shared or resold.
Your criteria, in writing.
Industry, service, territory and qualifying questions are agreed before launch.
Real-time delivery.
Leads arrive the moment they qualify, straight into your CRM.
Consent record.
The opt-in source and timestamp travel with every lead.
Replacement terms.
Leads that miss the agreed criteria are swapped out under your agreement.
How it works
Four steps from application to delivery.
- 1
Apply
Tell us your market, service area and what a good lead looks like.
- 2
Agree criteria
We write down the qualifying questions, territory and disqualifiers together.
- 3
Launch
Targeting, opt-in funnels and AI qualification go live for your market.
- 4
Receive
Qualified leads land in your CRM in real time, exclusive to you.
| Typical shared leads | InnerCircle pay per lead | |
|---|---|---|
| Buyers per lead | Often several | One: you |
| Freshness | Often resold or aged | Delivered when it qualifies |
| Consent record | Rarely provided | Source and timestamp on every lead |
| Qualification | Vendor's definition | Your written criteria |
| Bad leads | Usually stay on the invoice | Swapped out under your agreement |
From the blog
All articlesBuying Leads
Exclusive Leads vs Shared Leads: What You Actually Pay For
Exclusive leads vs shared leads, compared on cost, contact rates and risk. Learn how to verify exclusivity and what to put in writing before you buy.
October 13, 2026 · 7 min read
Appointment Setting
Pay Per Appointment vs Pay Per Lead: Which Model Fits You
Pay per appointment vs pay per lead, compared on cost, control and risk. See which model fits your sales team and what to define in writing first.
October 13, 2026 · 7 min read
Compliance & Quality
How to Vet a Lead Generation Company: 12 Questions to Ask
Vetting a lead generation company? Use these questions to expose shared, aged and non-consented leads before you sign, plus what to put in writing.
October 13, 2026 · 8 min read
Pay per lead: common questions
How is pricing set?
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It depends on industry, territory and criteria, so we quote after reviewing your application.
Do you promise a number of leads?
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No. Volume depends on your market and criteria. We report on every lead we deliver.
Which CRMs can you deliver to?
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Most CRMs that accept leads by integration, webhook or email. We confirm yours during onboarding.
Stop sharing your leads with competitors.
Tell us your market and what a good lead looks like. It takes about three minutes.